Passion, wit, a zest for knowledge and a fervent love for the hospitality industry are just some of the attributes that Heidi Brown pours into her work day-to-day. With over a decade of experience working with some of the best hospitality brands in the country, Heidi continues to foster her strong relationships within the industry to champion her clients and ensure that their message is heard.
Heidi is one of those rare unicorns who has more than a decade of experience in social media marketing, working with most platforms since their inception. After graduating from culinary school, Heidi worked in kitchens in Italy and Napa Valley before realizing her calling was not on the line but rather in the office. She began to create a niche for herself, assisting managers and chefs with logistics at Thomas Keller Restaurant Group, Quince Restaurant, The Mermaid Inn and Momofuku. It was at Momofuku that she learned the importance of a keen brand identity and how it can impact a company’s growth. Back in California, she helped open El Paseo with The Florence Group and spent nearly four years at the Michelin three-starred The Restaurant at Meadowood, developing a position as culinary liaison and eventually moving up to Restaurant Communications. During her tenure, Heidi created distinct content and messaging; garnering national coverage for an immensely successful and celebrated restaurant-providing invaluable experience and knowledge which she now brings to her clients.
Through years of trial and error navigating the ever-changing waters of social media, Heidi has helped countless brands achieve their goals; such as tripling their follower count, producing a viral video that garnered 80 million views, promoting a menu item that became their most ordered dish that year, collaborations with huge media accounts like Tastemade and Food and Wine.
Heidi also enjoys freelance food and travel writing having contributed publications such as to Lucky Peach, Edible Silicon Valley and Journy. An East Bay Area native, she has lived and worked in Italy, New York, SF Bay Area and most recently Los Angeles. As with most folks these days, life took a turn and she now works remotely from her new home in the Sierra Foothills of Northern California, where she lives with her comedian husband Michael and 4 year old son Ambrose.
“Heidi is the 29 year old ‘Culinary Liaison’ at Michelin-starred The Restaurant at Meadowood. And if her fans and co-workers are to be believed, she’s the glue that holds the operation together…”
“The pho ga (chicken pho) steals the show at this ostensible sandwich shop: it’s the purest, most pristine expression of everything right and good about chicken soup."
I think what sets me apart is that I use social media to curate a very hands-on, personable, grassroots approach to marketing for my clients. I have very strong, personal relationships with influencers and journalists and we collaborate on a mutually beneficial level.
“In a world where celebrity chefs hog center stage, Brown flexes her superpowers behind the scene, working on the restaurant admin side with a ‘Who’s Who’ of the food world…”
“One week in Mexico City will leave you bewildered, enchanted, inspired…and very, very full…”